- Annals of social media policies gone bad: Honda pays bloggers to write about Civic and other cars
Evgeny Morozov was right all along. The internet is increasingly used more and more by big business and governments to further their interests. Big businesses paying people to write positive things about their products i…
Topic: Business, Social media marketing, Scandal | Read more
- The Handbook to Designing Profitable Landing Pages
Basically, a landing page, also knwon as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. Thus, you can say a landing page is your gateway to the MONEY. In fact, the Lan…
Topic: Handbook, Online marketing | Read more
- Do political parties and the news media think voters are stupid?
According to a IMRB survey, 59% of the voters feel that the primary motive of most politicians is to make money. This is no surprise. But what pisses one off is, and one is pissed easily these days, is this: do the parti…
Topic: Indiaelections2009, Vote, Marketing | Read more
- A Roundup of Digital Marketing Campaigns during the elections so far
More than 10,000 crore Rupees will be spent by politicians during the General Elections 2009. That is $ 2 billion. One thing is sure though: the public may not benefit in the long run, marketers, mobile companies, tv cha…
Topic: Indiaelections2009, Marketing | Read more
- Tiger Woods: most overpaid sportsperson returns to save an over-expensive sport
They had to bring Tiger Woods, surely one of the world's most overpaid sportsperson to save the business of Golf Sports. More than a decade back, somebody wrote that the money spent on Golf could teach poor kids of the w…
Topic: Overmarketing, Golf, Tigerwoods | Read more
