This guide belongs to 100 Ways To Be Being Remarkable Series, a special project that brings you business and self-development advice from The Success Manual.

I don't care what they say about me, just make sure they spell my name right!
- P.T. Barnum

The difference between PR and publicity:
Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion.

PR is the strategic crafting of your story. ... determine(s) what and how people talk about you.
- Seth Godin

If you can’t state your position in eight words or less, you don’t have a position.
- Seth Godin

Work on your story.
- Tom Peters

The Essence of publicity: If you want editors to help you, help them. Give them something interesting to print- give them a STORY.
- Anon

What is the difference between Advertising and Public Relations? Advertising is saying you are good. Public Relations is getting someone else to say you’re good. Public Relations is better.
- Jean-Louis Gassee

Do not be held a cheat, even though it is impossible to live today without being one. Let your greatest cunning lie in covering up what looks like cunning.
- Baltasar Grecian

If you want to tell lies that will be believed, don’t tell the truth that won’t.
- Emperor Tokugawa of Japan, 17th Century

Freedom! To spit in the eye and in the soul of the passerby and the passerby with advertising.
- Alexander Solzhenitsyn

The ancient sage who concocted the maxim, “Know Thyself” might have added, “Don’t Tell Anyone!”
- H.F. Henrichs

A public-opinion poll is no substitute for thought.
- Warren Buffet

Do anything but the normal office routine -- nap, jog, get a facial massage -- on the day of a TV interview.
- Business Week

In a TV interview, hold your tongue behind your upper row a teeth to hold a smile.
- Ben Casnocha

A corporation should not present favorable news items on late Friday afternoons or early Saturday.
- Ana and John Kadon

Some are born great, some achieve greatness, and some hire public relations officers.
- Daniel Boorstein

Every top executive should serve a stint in Washington, D.C.
- A.W. Clausen

Answer the question you want to answer.
- Regis McKenna

There's no such thing as bad press.
- Anon.

Counter Rule: No news is better than bad news, especially if you're delivering a product to businesses and not consumers.
- Ben Casnocha

13 IDEAS FOR PROMOTING YOUR BUSINESS IN YOUR LOCALITY
1. Posters in windows and on notice boards, and in staff rooms of local businesses.
2. A promotional stall at a local car-boot market or county show.
3. A stall or leafleting presence at a local relevant gathering or event.
4. Using leaflets or business cards in dispensers where local people sit and wait or queue or gather - doctors, dentists, vets, church rooms, tourist information office, outpatients departments, library, nurseries, mini-cab offices, forces and services sites (e.g., police, ambulance, etc), launderettes, post offices, newsagents, hairdressers, takeaways, cafes and bars, hotels, pubs and restaurants, golf clubs clinics, leisure centers, etc.
5. Reciprocal referral arrangements with other good local suppliers, especially those who serve your target audience with different products and services (which enables you to be more helpful to your own customers when they ask you to recommend other services).
6. Regularly giving news and interesting pictures about your work to your local newspaper, or perhaps even writing a regular column relating to your specialty in the local free newspaper or parish magazine.
7. Offering existing customers an incentive (gift of some sort, or money off your next supply) for introducing a friend as a new customer for you.
8. Door-to-door leaflet distribution through the postal service or other suitable service.
9. Speaking at local networking/business events.
10. Speaking or facilitating at the local school or college - for example with business education and preparing youngsters for the world of work (which gives you publicity and builds your reputation).
11. Local trade directories - typically monthly publications distributed to the local community.
12. Targeting special offers at local big employers, through their PR and/or HR/social activities.

Read Part 2 Using the internet to promote your business

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